Content ManagementContent PromptsSocial Media

February Content Prompts

February starts with Imbolc (or Imbolg), as 1st February 2022 is exactly halfway between the Winter Solstice and Spring Equinox. Imbolc/Imbolg or Saint Brigid’s Day, is a Gaelic traditional festival. It marks the beginning of spring, and for Christians (especially in Ireland) it is the feast day of Saint Brigid. In my case – it’s the end of Dry January – cheers 🥂

It’s hardly ever easy for small businesses. Sometimes it can feel a breeze, sometimes it’s a real slog, so take time to organise yourself and get planning your social media posts and marketing for the year, and think about your sales funnel. Be your biggest cheerleader and remind yourself of what motivates you. Book a spotlight call with me to start shining online in 2022.

February is LGBT+ History Month starting on 1st February 2022. Visibility matters on social media, it is important to to post content relating to your business regularly (ideally at least every 72 hours). LGBT+ visibility is also important, for promoting your LGBT+ business as well as demonstrating your business is a safe space for customers.

Children’s Mental Health Week will begin on 7th February 2022, with the theme for Growing Together and finding ways to help each other grow. Childcare and other children-focused businesses should also take note that 11th February 2022 is International Day of Women and Girls in Science organised by UN Women. 

Podcasters and media businesses have an opportunity to celebrate World Radio Day on 13th February 2022. What’s your favourite podcast? Mine is Redhanded or Two Northern Lasses, the latter I’ve been lucky enough to guest on.

Everyone has a reason to celebrate Valentines Day on 14th February 2022 – who do you love? It might seem obvious that this day is good for small businesses linked to gifts and cards, though it is also an opportunity to share some evergreen content; if you are a couple who started a business together why did you do it, what keeps you going, and how to you find boundaries between work and personal life. 

Fabulous February Fall-Winter fashion weeks return. Starting with New York Fashion Week between 11th and 16th February 2022, it is then on to London Fashion Week on 18th to 22nd February 2022, followed by Milan from 22nd February 2022 and ending with Paris Fashion Week between 28th February 2022 to 8th March 2022.

Content prompts are very much a need to know thing, though bread makers and bakers knead to know that the annual international celebration of Real Bread Week will be 19th to 27th February 2022

Other awareness days

  • Chinese Lunar New Year begins 1st February 2022 for three days
  • Tinnitus Awareness Week should be early February 2022
  • Groundhog Day will be 2nd February 2022
  • Groundhog Day will be 2nd February 2022
  • Rosa Parks Day (USA) is held on 4th February 2022
  • International Send A Card To A Friend Day will be 7th February 2022
  • International Give A Book To A Friend returns 14th February 2022
  • Parinirvana Day (Buddhist) is 15th February 2022
  • World Day of Social Justice is marked on 20th February 202
  • International Love Your Pet Day is every 20th February 2022
  • Lailat al-Isra wa-l-Mi’raj (Prophet’s Ascension, Islamic) is celebrated on 28th February 2022