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January Content Prompts

Well, here it is. Small businesses have been working flat out in changeable circumstances, with little material support, Christmas is a heckishly hectic time, and the New Year is sometimes seen as a period for a pause and refresh.

Which is nice except if a small business takes a step back from its socials then algorithms start to pay a heavy toll. I’m totally guilty of this, soo, rather than frantically trying to keep the December momentum going, I’m taking time to prepare properly for the month of January 2022.

Try to post content at least every 72 hours. Evergreen content is always a good, quick win (check out my blog post Tell Your Story for ideas). Maybe if you make your own products you could create something around how you create your craft.

Caterers and hospitality businesses have an opportunity to share their vegan content during Veganuary. Greggs made headlines offering their vegan sausage rolls, though I know there are businesses who offer a full range of products. If vegan doesn’t quite cut it, Sausage Day will be 5th January 2022. Jim, my VA, comes from Lincolnshire and you’d never guess what his favourite sausage is. Yep, Cumberland, the weirdo. 

Blue Monday will be Monday 17th January 2022, as the third Monday of January has this title as a combination of post-Christmas blues, cold dark nights, and the arrival of monthly credit card bills. A university professor managed to calculate this most depressing day of the year, which seems a little harsh for people born on this day.

Supposedly the professor calculated the date by using many factors, including: weather conditions, debt level (the difference between debt accumulated and our ability to pay), time since Christmas, time since failing our new year’s resolutions, low motivational levels and feeling of a need to take action.

However, all may not be as it seems here, as it turns out this was in fact a PR stunt by Sky Travel

Alcohol sellers, whisky distillers, and hospitality businesses. especially those linked to Scotland, Burns Night will be 25th January 2022: “Auld Scotland wants nae skinkin ware, That jaups in luggies; But, if ye wish her gratefu’ prayer, Gie her a haggis!”

2022 will be another year of opportunities and challenges, a time to try out new things and build on existing skills and experiences. If you would like to shine online, get in contact. My free fifteen minute spotlight calls can get you moving in the right direction, whereas my more focused services might get you further faster.

Other awareness days

  • Dry January 
  • World Braille Day is held on 4th January 2022
  • Twelfth Night is 5th January 2022
  • Birthday of Guru Gobind Singh Ji (Sikh) is observed on 5th January 2022
  • International Fetish Day will be 17th January 2022
  • Holocaust Memorial Day is 27th January 2022
  • RSPB Big Garden Birdwatch is held 29th to 31st January 2022
  • World Leprosy Day should be 30th January 2022