October’s almost here, coffee shops are offering pumpkin spiced lattes, and winter is most definitely coming. Halloween is coming too which means you can have some spooktacular fun with your content. I’m also hoping that if you are a retail/product-based business that your Christmas social media strategy is planned and ready to go? You do have a plan – right?!
Creating social media content can sometimes feel like a never-ending cycle of opening Instagram, deciding you need to post something, staring at Canva for far too long and eventually wondering why you have somehow spent an hour choosing a font.
September. Back to school (thank goodness), back to college and university. The return of International Talk like a Pirate Day on 19/09/2026, shiver me timbers! The shorter days are starting to make themselves more noticeable and the ramp up towards the end of the year (while it might seem too early to be mentioning Christmas, it is coming up and your business needs to be ready). Are you thinking ahead over the next few months?
What happens when you stop trying to be everywhere online and start focusing your energy on the platforms where your ideal clients are actually looking?
August is the eight month of the year and is named after the Roman Emperor Augustus, chosen because it is the time of several of his “great triumphs”. However, these days it is known for school summer holidays, ‘silly season’ in the newspapers, and a whooping Bank Holiday to see the summer out at the end of the month.
Ruby, ruby, ruby. July starts the second half of the year with a bang, and its birthstone (my birthstone and favourite gem if anyone is feeling flush) is the ruby symbolizing contentment. Do you have contentment with your content, or still in need of prompts and a chat about how to shine online? Book a free content audit here.
It’s one of the questions I’m asked most often by small business owners:
‘How long does content take to work?’
And my answer is always the same:
It depends on what you mean by work.
If you’re expecting one social media post, a single blog article, or one email campaign to suddenly generate a flood of enquiries overnight, content marketing can feel incredibly frustrating.
When people look at a successful online business, it’s easy to assume that growth happened quickly.
They see the fully booked diary, the waiting list and the lifestyle that comes with it, but they rarely see the months and years of consistent effort that made it possible.
That’s exactly why I wanted to share the story of Rachel Surtees, The Rambling Psychotherapist.
Recently, I saw a social media post that made me stop scrolling and smile. Ruth Freestone from Rooted Accounting announced that she was officially fully booked. As someone who has watched her journey I couldn’t have been happier for her.
If Instagram has started feeling frustrating, overwhelming, or like a full-time job you never applied for… you are definitely not alone. A lot of small business owners have fallen out of love with Instagram lately.