Have You Got A Blog?
Why you need one
You might struggle to find a business that doesn’t have a website in 2021. A website alone doesn’t always offer enough information, personality, or authority to truly stand out from the crowd – that’s where blogs come in.
A blog for your business can really make you shine and is a key part of any digital marketing strategy. This blog will explore – 6 reasons why you should consider a blog.
Reason 1 – it keeps your audience updated about your business
Beyond your website, a blog is a fantastic tool to keep your audience in the loop about your business.
While a website might be more practical in content and straightforward in tone, a blog offers more flexibility to connect with customers, to share updates in way that shows who you are, not just what you do.
Think of your blog as your direct communication channel. It’s a space to talk in depth about your products and services, share timely content, and comment on relevant industry trends in a way that lets your brand personality shine.
Reason 2 – A blog will increase visibility and boost your SEO ranking
Put simply, the more blog content you create, the more opportunities you’ll have to show up in search engines and drive organic traffic to your website.
Blogs provide the perfect platform to strengthen your SEO strategy. By creating fresh and well-written articles that incorporate keywords, images and videos, you’re boosting your chances of getting seen, generating traffic and converting leads.
I offer free monthly content prompts that are a good basis for timely blog posts.
Reason 3 – Customer feedback
Good websites should do a decent job of giving customers the information they need, but it is usually done so in a one-way manner. There’s often no room to ask questions, comment on content, or start a conversation.
This is where having a blog becomes so powerful. It creates a two-way conversation with customers, industry experts and creates leads.
Encourage feedback and discussion in the comment sections of your blogs. Having in-depth conversations with your customers is a great way to build trust and authority in your brand. Although most people use social media – not all do and a blog can help capture those potential customers and ensure you have a fully rounded digital marketing strategy.
Reason 4 – It helps you build your email database
Email marketing is a solid marketing strategy. But it’s not always easy to get people to sign up. This is where a blog can help. It ensures your business stays top of minds and helps reinforce your audience’s need to keep up to date – by you.
If people find your blog content informative, relevant and engaging, chances are they’ll trust that your email newsletters are as well.
To push them towards signing up, include internal links in both your blogs and newsletters. This makes it easier for them to read about promotions, new products, or business updates.
Shameless plug – have you signed up to my newsletter yet?
Reason 5 – You can teach and explain more about services and products
Blogs allow for in-depth explanations and teaching about what your products and services can really offer. For example, you could write customer case studies, explore specific benefits, or provide easy-to-read “how to” guides on your most technical services.
The more expert content you create, the more you will be seen as an authority in your industry. This not only builds up your knowledge bank, it also breeds innovation and creativity – the deeper and more complex your posts are, the more ideas you’re likely to generate.
Reason 6 – It’s much easier to get social exposure with blog articles.
Blogging is a simple way to get discovered via social media. Every time you write a blog post, you’re creating content that people can easily share on social channels. This helps expose you to new audiences.
It’s also fresh content. Instead of trying to pull new social media content ideas out of a hat, you can simply promote and link recent and relevant blog posts. Evergreen blog posts are gold here!
You’re simultaneously strengthening your social media presence and bringing in new visitors. It’s a win-win.
There are many other reasons but if these 6 fundamentals haven’t inspired you to at least write a guest post…then I’m not sure what will. What’s your favourite blog and which content do you enjoy most