Expert social media publication – Social Media Today – collated statistics on the importance of video marketing in e-commerce, highlighting that social media posts with video have 48% more views, and social video generates 1200% more shares than text and image combined.
If you are serious about showing up on social media and turning those posts into pounds…video is not a choice – it’s a must!
I know lots of you DO NOT like appearing in videos, I don’t love it, I’m not sure anyone especially likes it. If you don’t show up for your business – be in no doubt that your competitors will be showing up for theirs.
If face to camera is a step too far, here’s a few ideas if you literally can’t bring yourself to show your face on video (yet).
A screen recording of a tutorial on your phone or computer.
Repurpose a blog, podcast or webinar as a video.
Create a top down video of your hand making something or doing something.
Create a short presentation with a voice over on something like Canva or Powerpoint. Again, a tutorial works well here.
Share a video of an experience when you are out and about and doing something relevant to your business. Make sure you do a voice over.
A slide show of your products.
A time lapse – works especially well for makers.
Invite someone to guest Vlog for you – this is a bit of an avoidance strategy but works well when incorporated with other video ideas.
So there really is no excuse to have zero video content. I finish by adding that showing your face is the best way to engage with your audience – but start here and work up to that.
I hope you’ve found this useful and let me know how you get on and send me your posts when you implement them – I’d love to see what you come up with.