January is named after Janus, the god of beginnings and transitions in Roman mythology. There will be a lot of resolutions promised and acted on during the month of January, but remember small consistent changes are the way to go with your online content and goals in general. Don’t go all in for January and then fizzle out in February. Have you thought about your Valentine’s campaign yet?
Maybe you are a fitness and wellbeing business with a ‘new year new you’ offer. Have you thought about your sales funnel recently? Check out this blog for a decent guide. Or what if you are in need of inspiration to enrich your content for 2023. Obviously a free spotlight call can go a long way to helping, though below are some suggested content prompts.
Caterers and hospitality businesses take note. According to Veganuary, 629,000 people signed up to the challenge in 2022. While not every participant may stick to the challenge, by showing your offerings, sharing your recipes, and demonstrating how your kitchen prepares vegan meals can be a good way of showing content. Regardless of Veganuary, caterers and hospitality businesses have a wealth of ever-green content at their fork tips.
Talking of ever-green content, National Storytelling Week begins on 28/01/2023. I’ve written a few blogs about it.
Let’s not say too much about Blue Monday on 16/01/2023. This PR stunt was created by a travel agency to sell holidays, and is far removed from real life. All businesses need to have a good, consistent and regular social media presence. It can be hard when you try to beat the algorithm though post every 72 hours, make use of your insights and analytics, and never ‘post and pray’ – always have a plan.
27/01/2023 will be Holocaust Memorial Day in the UK, commemorating the liberation of the remaining inmates of Auschwitz.
The Chinese Lunar New Year will be observed from 22/01/2023 to 24/01/2023 and we will be welcoming in the year of the Rabbit.
Other Awareness Days
- 01/01/2023 is Global Family Day
- 04/01/2023 will be World Braille Day
- 05/01/2023 will be Twelfth Night
- 05/01/2023 is also Birthday of Guru Gobind Singh Ji (Sikh)
- 06/01/2023 is Epiphany (Christian Western)
- 07/01/2023 will be Christmas (Christian Eastern)
- 14/01/2023 is UNESCO World Logic Day
- 18/01/2023 is Winnie the Pooh Day
- 28/01/2023 is Data Privacy Day