The kids are back to school and phase one of the roadmap is complete. Fingers crossed the next big step will go ahead as planned on the 12th April 2021. This is when non-essential retail, personal care, most outdoor attractions, gyms and swimming pools, self-contained accommodation can open. Hospitality venues can offer outdoor service – lets hope for good weather.
Even if your industry is in one of the final stages of the reopening, it is vitally important to keep your presence out there, keep consistent and keep posting. Stay visible, don’t let your audience forget you.
World Immunisation Week starts on 20th April 2021, I suspect we’ll be hearing more about this than ever this year.
April brings Easter Sunday on the 4th of April, World Health Day (7th April 2021), the beginning of the tax year (6th April 2021), and April’s Fools Day (1st April 2021). Even though it was before I was born I am still marvelling at BBC’s Panorama report on growing spaghetti on trees. It is also the end of Lent on Holy Saturday (3rd April 2021), I’ve given up booze this year so you’ll probably find me having a champagne breakfast… and lunch!
Even with a timeframe and route out of lockdowns the pandemic remains a stressful time. Stress Awareness Month will begin on 1st April 2021, we all need a little less stress in our lives, there’s lots of opportunities for relevant content here.
A whole month for pet-related businesses to promote their services? Why yes, National Pet Month 2021 runs 1st April 2021 to 10th May 2021. Pets always generate good content and everyone has an opportunity to share images of their pets.
Hospitality, tourism, and holiday businesses across the country have an opportunity to talk about their favourite National Parks during Discover National Parks Fortnight (4th April 2021 to 18th April 2021). Being a Yorkshire lass, being close to the Dales is mighty fine living. Straight on the back of this will be VisitEngland’s English Tourism Week starting 18th April 2021. With the current overseas travel restrictions, lots more of us will be having staycations, maximise this opportunity.
Stationers at the ready, followed by just about any business run by lovers of stationery (Sunshine being one of those), National Stationery Week will be stationary from 20th April 2021. Bicycle businesses will have a turn to pedal their love of cycling during the Big Pedal 2021 from 22nd April 2021.
Caterers should promote their best practices when it comes to food allergy during Allergy Awareness Week beginning 20th April 2021. This year’s topic will be childhood food allergy and child-related businesses will be able to post about their work practices. Caterers and grocers should share their love of National Asparagus Day on 23rd April 2021.
St George’s Day will be 23rd April 2021. There are commentators out there who would have you believe posting about England will be perceived as negative or divisive, though they are wrong. Celebrate England and all its communities. Internationally 23rd April 2021 is also English Language Day and World Book Night.
It is very important to make sure you protect your content online, and that you properly credit and seek permissions when sharing other people’s work. World Intellectual Property (IP) Day will be 26th April 2021.
Finally, Scream Day will be 24th April 2021, sometimes it is nice to let a loud scream out. If screaming isn’t appealing to you, maybe dancing is your thing on International Dance Day on 29th April 2021, the perfect excuse to get your moves on TikTok?
Other awareness days:
- Good Friday (2nd April 2021)
- Bowel Cancer Awareness and IBS months both start on 1st April 2021
- Parkinson’s Awareness month also begins 1st April 2021, #StartAConversation
- International Children’s Book Day is 2nd April 2021
- International Walk To Work Day will be Saturday 3rd April 2021
- Bee Active, Bee Healthy, Bee Happy week runs from 5th April 2021
- First day of Ramadan will be 13th April 2021
- Sikh’s mark Baisakhi on 14th April 2021.
- Pyjamas For PanCan Day is being held on 16th April 2021
- Orchid Male Cancer Awareness week begins 20th April 2021
- MS Awareness Week will start 20th April 2021
- World PI (primary immunodeficiencies) Week will be from 22nd April 2021
- National Skipping Day is tied up on 23rd April 2021
- World Penguin Day falls on 25th April 2021
- National Gardening Week from 27th April 2021.
- International Jazz Day will be 30th April 2021.