The days are getting longer. It’s getting warmer. The flowers are starting to show their glorious blooms. Anyone else feel like winter has gone on forever this year, I can’t wait for the clocks to ‘spring forward’ on Sunday, even if I do lose an hour in bed.
April is National Pet Month. A whole month to celebrate and raise awareness of responsible pet ownership. Mr Fish is my constant companion when I’m working from home, my VA Jim is shadowed everywhere by Tavish the westie. Obviously this is going to be a pet-business focused month though almost every business and organisation will have pet related content they can share, pets always get good engagement.
April is also Stress Awareness Month run by the Stress Management Society. They are returning with their 30 Day Challenge, encouraging people to pick one action each day to help with your Physical, Mental and Emotional Wellbeing. In case you hadn’t noticed – mine is swimming.
Sometimes the purpose of an awareness day is to generate interest in a particular business sector or activity. Record Store Day will be 22/04/2023, and while it has been a good way to channel interest in local record stores, some have decided there are more sustainable ways of attracting customers. Wah Wah Records in Wakefield has used social media well to explain why they are not taking part, while Vinyl Whistle in Headingley, Leeds, are going full out. Content ideas for this one – favourite record or first record you bought? I’ll be sharing my embarrassing 1989 purchase.
UN English Language Day conveniently falls on William Shakespeare’s Birthday, which is also St George’s Day on 23/04/2023. A lot of English businesses will be able to post content on this day, England and the English Language are good inspiration for content prompts. UNESCO also promotes International Dance Day on 29/04/2023 and International Jazz Day on 30/04/2023.
There is an awareness day I am leaving to last so to leave a lasting impression. April Fools’ Day will be 01/04/2023. If you are tempted to try a joke or two out, think it through thoroughly. Make it fun and quirky rather than cringe worthy posts.
Other awareness days including:
- Bowel Cancer Awareness Month begins 01/04/2023
- Jazz Appreciation Month (USA) from 01/04/2023 – nice!
- International Children’s Book Day is held on 02/04/2023, coinciding with Hans Christian Anderson’s birthday
- World Autism Awareness Day is 02/04/2023
- Pesach (1st day of Passover, Jewish) is 06/04/2023
- World Health Day is 07/04/2023
- For Christians Good Friday will be 07/04/2023, Easter Sunday is 09/04/2023, and Easter Monday will be 10/04/2023
- International Day of Reflections on the 1994 Rwanda Genocide (UN) is observed on 07/04/2023
- International Romani Day is 08/04/2023
- World Parkinson’s Day is 11/04/2023
- International Louie Louie Day tunes up on 11/04/2023 to celebrate one of the most memorable pop music songs
- International Day of Pink (anti-LGBTQ+ bullying) will be 12/04/2023
- International Day of Human Space Flight is 12/04/2023
- Baisakhi (Sikh) is 14/04/2023
- Hillsborough Disaster Memorial is observed on 15/04/2032
- World Art Day will be 15/04/2023
- World Hemophilia Day is 17/04/2023
- Primrose Day is 19/04/2023
- European Immunization Week begins 20/04/2023
- UN Chinese Language Day is held on 20/04/2023
- Eid al-Fitr (1st day, Islamic) will be 21/04/2023
- First Day of Riḍván (Baháʼí) is 21/04/2023
- Earth Day is 22/04/2023
- Stephen Lawrence Day will be observed on 23/04/2023
- Fashion Revolution Day is 24/04/2023
- World Malaria Day is observed on 25/04/2023
- Lesbian Visibility Day is 26/04/2023
- World Intellectual Property Day is 26/04/2023
- Pay It Forward Day is 28/04/2023
- Workers’ Memorial Day will be 28/04/2023
- Day of Remembrance for all Victims of Chemical Warfare is 29/04/2023