It’s the most December month of the year, tring-tring-tring-tring. December is more than just Christmas and New Year’s Eve, though it may feel that everything is themed around Christmas and finishing off 2025.
How has your year been? It’s been another steadyish year here at Sunshine, my Shine Online Membership has more than doubled in size, and it’s a great community to be part of, even if I do say so myself. It’s currently full, but I’m hoping to have a couple of places available in early 2026, check out more here. I’ve also launched the Content Creation Circle – an in-person monthly workshop for small business owners, to plan and create their content strategically to make sure it connects with their ideal audience. The next one is on the 7th January and you can find out more here.

I hope it’s a really good year for us small businesses, but let’s not forget Small Business Saturday on the 6th of December. Try and shop small and local where you can.
December is a time for traditions, and many of them are lots of fun for good causes. Save The Children’s Christmas Jumper Day will be for putting on the best seasonal outfit. It returns on 11/12/2025. Bowel Cancer Awareness returns with Decembeard, an excellent way to recover from Movember.
We all have our traditions, and here is one of mine. Get your content organised and make sure you take a well-earned break over the festive period. If you’d like a helping hand, remember my 15-minute spotlight calls are free, book here. December and New Year may or may not be busy for your businesses, but it is important to keep posting consistent content. Make sure you post once every 72 hours. Remember, lots of people are off over Twixmas, so you have the chance to reach new audiences.
Business remains hard for small and local businesses, though there will always be opportunities to help other businesses. You don’t need to spend money with a small business to support them; you can:
✅ Like, share, comment on their social media
✅ Tell your friends about SMEs
✅ Give them moral support
✅ Leave a review, like someone else’s review
✅ Don’t ask for ‘mate’s rates’ or free stuff
You can support others throughout the year, boosting others is not just for Christmas.

Following on from the remembrances in November, there are awareness days throughout December. World AIDS Day is 01/12/2025, 02/12/2025 is International Day for the Abolition of Slavery, International Day of Persons with Disabilities will be 03/12/2025, Human Rights Day is 10/12/2025, International Day to End Violence Against Sex Workers will be 17/12/2025, International Migrants Day is 18/12/2025, and on 20/12/2025 will be International Human Solidarity Day.
05/12/2025 is International Volunteer Day, and I’ll be talking about a couple of things I volunteer for over on my socials. Within my volunteer work in 2025 I have rebranded a local club and guided over 200 people in wild swims via Mental Health Swims.
Winter Solstice will be 21/12/2025. This is the first day of Winter. The days will be getting longer from this point, though it will be cold and I’ll be taking to the water to celebrate the shortest day and the lighter nights coming.
Month-long observances:
- Bowel Cancer Awareness
Awareness days
- First Sunday of Advent (Christian) will be 01/12/2025
- World AIDS Day is 01/12/2025
- Cyber Monday is 01/12/2025
- New Moon is on 01/12/2025
- Illumination Street Week will return on 02/12/2025
- Giving Tuesday is 02/12/2025
- International Day for the Abolition of Slavery is 02/12/2025
- International Day of Persons with Disabilities will be 03/12/2025
- Wildlife Conservation Day is 04/12/2025
- The last Full Moon of 2025 is on 04/12/2025
- International Volunteer Day is 05/12/2025
- World Soil Day keeps us all grounded on 05/12/2025
- Small Business Saturday is 06/12/2025
- St. Nicholas Day is 06/12/2025
- International Civil Aviation Day takes off on 07/12/2025
- Green Monday is 08/12/2025
- National Brownie Day bakes in 08/12/2025
- International Anti-Corruption Day will be 09/12/2025
- Human Rights Day is 10/12/2025
- International Animal Rights Day is 10/12/2025
- Save The Children’s Christmas Jumper Day is 11/12/2025
- International Mountain Day is 11/12/2025
- Hanukkah (Jewish, first day) will be 14/12/2025
- International Day to End Violence Against Sex Workers will be 17/12/2025
- International Migrants Day is 18/12/2025
- International Human Solidarity Day will be 20/12/202
- New Moon on 20/12/2025
- Winter Solstice will be 21/12/2025
- Yule is 21/12/2025
- Christmas Day is 25/12/2025
- Boxing Day is 26/12/2025
- New Year’s Eve/Hogmanay is 31/12/2025
Disclaimer: There are so many awareness days we just can’t feature them all, so we do our best to give you a broad overview so you can pick what suits you and your business.
