Content ManagementContent PromptsDigital MarketingSocial Media

Tell Your Story – Content Everyone Can Create

National Storytelling Week takes place from the 30th January to 6th February 2022. You’ll see it in my Content Prompts along with lots of other ideas. Telling your story creates what’s called evergreen content, this can be used over and over again – your story is content gold dust – trust me.

This is the perfect reason to get your story down on paper if you’ve been putting it off. Retell it if you’ve told it before, expand upon it or give us an update because this is life and there’s always a new chapter.

My friend Caroline, Founder of Cheerleader PR believes that everybody has one book in them, I know I certainly do but finding time to write it is another matter.

Once upon a time, storytelling was a way to pass the time. As human beings we are predisposed to like a good story and be attracted to those who tell them. The sharing between teller and listener empowers, feeding the imagination from one generation to the next, it’s an excellent way to both entertain and teach each other new ideas.

Now, I love a good book and the more you read, the better you write. All the best writers are passionate readers. We should all spend more time reading and less time scrolling (yes I did say get off social media and read) but realistically, we ARE looking for a good story when we are browsing. To learn, to educate to be nosy, looking for some gossip, style inspiration… the list goes on.

Every single business owner needs to tell their story periodically and you can break it down into at least 6 pieces of content to post across your social channels, you may even want to collate them all when you are done – voila – you have a blog post.

Who? Sharing who you are as a person and who you are as a business helps e.g.

I’m Clare Clifford, Mum, Yorkshire lass, business owner, lover of shoes, expert in digital.

What? What do you do or what product do you sell e.g.

I make businesses shine online through optimising their digital marketing presence.

Where are you? Geographically but also, where does your business service? The globe, the local village, UK, Yorkshire e.g.

I’m based in Leeds and can work virtually with any English-speaking client. Fact – I am awful at languages.

Why? Why do you do what you do e.g.

Because I love words, I enjoy using the Swiss Army knife of tools at my disposal to create the right approach for each and every client to turn their posts into pounds.

On a personal note – it allows me to be my own boss and have the flexibility to go to school plays, work when I perform the best not when 9-5 hours demand it.

When? This could be your opening hours, when you founded your business e.g.

I have spent 17 years in digital marketing and Sunshine Digital Media is 3 years old.

Please feel free to drop me a message at any time and I’ll reply within 24 hours.

How? How do you do what you do e.g.

Through spending two decades in my specialism working with businesses big and small across lots of sectors. This enables me to save your time and make you more money.

Right – there you have the bare bones of 6 posts that every single business owner can write – no excuses. Write them down, the answer will be different for each and every one of you. I’ll be taking part too and expanding upon my who, what, where, why, when, and how over on my social channels. You saw the trailer here first!

I’m going to be running a challenge for those that take part, write all 6 of these posts before the 11th of February, tag me and you will be entered into a draw to win a free Power Hour with me worth £150.

You know where I am if you need some help with this.